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The Best Black Friday and Cyber Monday Deals to Snag at Ulta

Watch What Happens When We Try a Falsie-Dispensing Tool

5 Eyelash-Amping Tricks for All Your Holiday Parties

Game-Changing Makeup Tips for Women Over 30

5 Things You Should Do to Strengthen Your Nails After Every Gel Manicure

We Tried Purple Highlighter Because of Rihanna and She Was Not Wrong

6 Ways to Pull Off the Metallic Makeup Trend We’re Seeing Everywhere

Drink This and Your Skin Will Glow, Says Goop

Here’s What ‘Essence’ Really Means in Korean Skin Care

12 Shampoos That Smell So Good, You’ll Never Want to Get Out of the Shower

11 Top-Rated Beauty Gadgets (That Also Make Great Gifts)

Why My Blackhead-Free Face Is Obsessed With Paula’s Choice Skin Perfecting Liquid

9 Brow Products Our Editors Are Totally Obsessed With

Pat McGrath’s New Holiday Collection Is a Dream for Women of Color

Make This Easy, 5-Ingredient Pumpkin Face Mask for Brighter, Smoother Skin

The 5 Best Makeup Tips for Ladies with Round Eyes

6 Cult Beauty Brands That Are Totally Worth the Hype

The 7 Beauty Products We’re Most Excited About This Month

This Is the #1 Holiday Beauty Trend of the Year, Says Pinterest